![]() We both agree that KU borrows are still too important for the book's sales rank to lose. Were we cool with staying in KDP until summer? Turns out the answer is, "yes". Its hard to tell which are going to be which.Īt this point, Rachel and I needed to talk strategy. In the end, though, a pro and con list isn't very objective since even one great pro could outweigh many small cons. I've heard so many great things about it, after all. My gut feeling was the Bookbub might be a better use of our time. This comparison is what made me question whether or not we should do the Kindle Big Deal this time around. Pros: We set pricing, we have influence over the promotion window, fairly solid known results, hopefully reaches some new people than our usual Amazon audience.Ĭons: Might not get accepted, costs money (there's risk), never done it before (no data) we have real data)Ĭons: Possible audience saturation, offer of participation does not guarantee actual acceptance in the sale, past performance doesn't determine future performance, we're locked into KDP that much longer, we don't set the pricing, happens at a specific time (April which might be awkward) Kindle Big Deal Pros: FREE, huge audience, long duration (1 month), done it before (ie. No details will be spared, you've been warned ^_^. So, in the spirit of this blog (showing how the sausage is made), I'd like to share with you all the business analysis and decision making process Rachel and I went through and which marketing venue we ultimately decided to go with. This is pretty awesome, but I've been wanting to try out Bookbub as well. I didn't withhold my bread from any old women in forests, I swear!Īnyway, today Rachel told me that she's been offered participation in the April Kindle Big Deal. Any more and we're going to start wondering if I'm under a gypsy curse or something. ![]() I'm getting better, though! Definitely hoping for no more ER visits this year. Its been a harsh winter of hospital visits for me. I promise we'll get back to the craft posts soon, but for now, here is Travis to give you an inside look at the kind of business decisions you have to make as a working author (and save my blogging bacon).įirst, thank you for all the concern and well-wishing for my health. I know the blog has been pretty business heavy of late, but hey! Writing is a business. As usual, though, Travis blew me away, sending me an amazing email chock full of information and graphs! (Can you see why I married him?!) The email was actually so good, I asked him to turn it into a guest blog post because 1) I thought you guys would be interested to see some real world book advertising results/decisions, and 2) the post I was going to write on managing multiple POVs in a novel is only a third done and it's already Thursday. Luck aside, though, I still had to make a decision, so I did what I always do in times of overwhelming detail: I turned to my husband, business manager, and all around amazing dude Travis and asked him to look at the numbers and figure out the best strategy. I am exceedingly lucky to have a good chance at participating in either of these promotions, let alone both. Now, I realize of course that this situation is an embarrassment of riches. Also, if you're going to do a Bookbub ad, your book can't have gone on sale for a lower price during a set period of time before your Bookbub ad, which would pretty much write out participating in the Kindle Big Deal. There are no guarantees they'll accept you. BUT (you knew that was coming, right?) there was a catch this time, because with the second dragons book nearly ready to go (yay!), I'd been aiming to apply for a Bookbub ad during this same period.Īt the moment, Bookbub is considered the gold standard in book advertising if you're self-published, or even traditionally published given how many NY titles they feature, but it's expensive and tricky to get in. I participated once before in November, and we were generally happy with the results, so I was excited to do it again. Yesterday, I got an email from Amazon offering Nice Dragons Finish Last a potential spot in the upcoming Kindle Big Deal.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |